I was tasked to create 2 print ads for the U.S. Army's Social Media Handbook and the U.S. Army's social media directory using their new slogan "Soldier. Civilian. Self. There are no split personalities in social media." There were 2 versions created and one has been used in each edition since the creation of the Social Media Handbook in 2011. There are around 11,000 copies distributed and many more view the publication online.
This ad has been used in every version of the social media handbook since version 1 of the handbook in 2011.